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Fox Look signs up for ‘Elevator Up!’

Fox Look has signed up for the international distribution of a new format from Juma Entertainment and IMG Media, a game show set in an elevator.
October 5, 2010

Fox Look has signed up for the international distribution of a new format from Juma Entertainment and IMG Media – a game show set in an elevator. Elevator Up! poses trivia questions to five or six strangers who are ambushed in an elevator, with a cash prize. Digital host, Max Occupancy, poses questions that get harder as the floors get higher. Juma and IMG Media shot footage for nine months to perfect the format and ensure it can be shot in any country… and its elevators. Fox Look will represent Elevator Up! at MIPCOM.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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