News

Fox Look signs up for ‘Elevator Up!’

Fox Look has signed up for the international distribution of a new format from Juma Entertainment and IMG Media, a game show set in an elevator.
October 5, 2010

Fox Look has signed up for the international distribution of a new format from Juma Entertainment and IMG Media – a game show set in an elevator. Elevator Up! poses trivia questions to five or six strangers who are ambushed in an elevator, with a cash prize. Digital host, Max Occupancy, poses questions that get harder as the floors get higher. Juma and IMG Media shot footage for nine months to perfect the format and ensure it can be shot in any country… and its elevators. Fox Look will represent Elevator Up! at MIPCOM.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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