TV

Kinetic Content signs up YouTube style sisters to development deal

Santa Monica-based Kinetic Content has signed an exclusive development deal with YouTube's dynamic style duo, sisters Elle and Blair Fowler.
October 12, 2010

Santa Monica-based Kinetic Content has signed an exclusive development deal with YouTube’s dynamic style duo, sisters Elle and Blair Fowler. The two sisters each maintain their own YouTube channels to dispense style and makeup tips to teens and young adults: Elle, 22, oversees the AllThatGlitters21 YouTube channel (currently at 52,558,365 upload views) while Blair, 17, takes care of JuicyStar07 on the video hub (currently at 89,358,561 upload views). Combined, they’ve uploaded over 500 videos to the site. Kinetic will be teaming with the Fowlers to develop multi-platform programming that will take their brand into TV and related tie-ins. ‘Elle and Blair are two of the most refreshing and relatable young stars we’ve ever seen and we are incredibly privileged to be able to work with them to bring their honest, fun approach to beauty, fashion and style to television,’ says Kinetic CEO Chris Coelen.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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