Santa Monica-based Kinetic Content has signed an exclusive development deal with YouTube’s dynamic style duo, sisters Elle and Blair Fowler. The two sisters each maintain their own YouTube channels to dispense style and makeup tips to teens and young adults: Elle, 22, oversees the AllThatGlitters21 YouTube channel (currently at 52,558,365 upload views) while Blair, 17, takes care of JuicyStar07 on the video hub (currently at 89,358,561 upload views). Combined, they’ve uploaded over 500 videos to the site. Kinetic will be teaming with the Fowlers to develop multi-platform programming that will take their brand into TV and related tie-ins. ‘Elle and Blair are two of the most refreshing and relatable young stars we’ve ever seen and we are incredibly privileged to be able to work with them to bring their honest, fun approach to beauty, fashion and style to television,’ says Kinetic CEO Chris Coelen.
- IDFA ’17