TV

Mmm.tv to bring luxury living to the small screen

Ottawa-based production company Knight Enterprises is expanding into broadcasting with Mmm.tv, a new Canadian TV channel focused on luxury living which just received the OK from the Canadian Radio-Television Commission (CRTC).
October 25, 2010

Ottawa-based production company Knight Enterprises is expanding into broadcasting with a new TV channel focused on luxury living.

On Tuesday, the CRTC approved the application for Mmm.tv, a national, English-language Category 2 specialty channel.

Chris Knight, the founder and president of Knight Enterprises, says the new channel is the first of three he plans to launch in the next five years.

The channel’s call letters, Mmm.tv, will also be the channel’s website URL. Knight says online will be a focus for the new property.

‘We’re very dedicated not only to our linear concept but also broadband and video on demand,’ he says. ‘We’re going to play robustly in all three fields.’

Knight is now negotiating carriage and figuring out the programming while aiming for a launch date in May – a target he admits is optimistic.

Tight-lipped on his launch strategy, Knight shared some programming details, including the debut of a 90-minute, live morning show, and a strong emphasis on food, travel and family-themed shows. This, he says, fits nicely with programming such as This Food, That Wine that Knight Enterprises already produces for broadcast in 98 countries.

The new station will also air lifestyle programming from around the world that Canadians otherwise don’t have a chance to see, and will rely on coproductions with other countries.

As for why Knight decided to grow from production into broadcasting, he says, ‘I’ve been in television for 15 years, and I’ve produced hundreds of hours of programming, and I think the future is in aggregating content.’

From Media in Canada

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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