TV

Sara Geater promoted to CEO of talkbackTHAMES

Sara Geater, interim chief executive for FremantleMedia-owned talkbackTHAMES, has been promoted to the CEO post.
October 28, 2010

Sara Geater, interim chief executive for FremantleMedia-owned talkbackTHAMES, has been promoted to the CEO post.

Having joined the company in 2007 as chief operating officer, Geater was appointed to the interim CEO role following the exit of Lorraine Heggessey in June of this year. The company says Geater together with Simon Cowell’s Syco, was instrumental in closing the three-year deal with ITV and Syco which will keep The X Factor and Britain’s Got Talent on ITV1 until the end of 2013.

‘Sara has a wealth of knowledge and extensive experience in television on both the production and commercial side of the business,’ said Tony Cohen, FremantleMedia CEO. ‘She’s done an exceptional job in her interim position as CEO of talkbackTHAMES, and I’m delighted that Sara will be taking up this new role.’

‘I’m thrilled to be leading one of the UK’s leading independent companies with some of the most talented on and off screen creatives,’ said Geater. ‘Our new growth strategy will allow us to build on our successes and invest in the future whilst capitalising on FremantleMedia’s extensive global network and commercial capabilities.’

Heggessey had been with talkbackTHAMES for five years, joining the company from a stint as controller at BBC One.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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