TV

Corus to launch OWN in Canada on March 1

Corus Entertainment has announced that it will be launching the Oprah Winfrey Network (OWN) in Canada on March 1, 2011.
November 9, 2010

Corus Entertainment has announced that it will be launching the Oprah Winfrey Network (OWN) in Canada on March 1, 2011. As announced in September, Corus is making OWN available in Canada through a license agreement with the Harpo/Discovery Communications joint venture. The launch date announcement was made today at a Corus Entertainment upfront presentation. ‘With 50% of women already aware of OWN before we’re out of the gate, we’re in a great position to build this into one of Canada’s premier brands; one that will truly resonate with audiences and be a great complement to our other Women’s services,’ said Susan Schaefer, VP, head of networks and marketing, Corus Entertainment. Prior to the March launch, Corus will be airing nested blocks of OWN programming via its other women’s channels, VIVA and W Network. On March 1, OWN will launch in over six million Canadian homes on what is currently VIVA.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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