Telling the true gritty stories of war can be quite the undertaking. Throwing an interactive component on top of that? Even more so. But in choosing to produce web content and broadcast material concurrently, new media house Secret Location, Windup Filmworks and Shaw Media successfully brought History Television Canada’s upcoming docudrama film Storming Juno to life in the digital world.
‘I always knew I wanted to have an interactive component,’ says Christopher Gagosz, Windup writer and producer of the eOne/History Television film. ‘Websites are a great platform for series formats where they can live on for a period of time. We wanted to create something that would resonate after the initial broadcast of the show and that would give people more access to the veterans and the stories.’
Well before production began, in summer ’09, he turned to executive producer James Milward at Toronto-based Secret Location. They interviewed a living vet and the ideas began to flow.
‘I really wanted to avoid generating a web-based project that was tacked on,’ Gagosz says. ‘I wanted to work with someone who understood that world, because it’s not one I pretend to understand, and give them time to bring ideas to the table – even ideas that would influence our broadcast project.’
Gagosz and Milward approached Canadian history org Historica-Dominion Institute, which was already creating a database of living vets for its program The Memory Project. The org came on board, facilitating interviews with the vets filmed for Storming Juno that will also be part of the database. HDI is also helping to create an education guide to the Juno Beach invasion for school distribution, as it did for the Paul Gross-directed Passchendaele.
Everything was falling into place and production for the film and digital took place simultaneously. Secret Location developed an online experience that puts the user directly onto the battlefield.
‘We made a 3D interface that shows what it would be like on Juno Beach that day,’ explains Milward, who was mindful of telling real stories without romanticizing them. ‘When you click on different people or objects, it moves you through the beach and you get a clip from the film and real vets talking about what they went through that day.’
The online hub also gave the filmmakers a way to use material that didn’t make it into the final cut. ‘Specifically in docs, you’re often confronted with a problem where you do all these great interviews, but you can only use some of them,’ says Gagosz. ‘We cut a bunch of interviews for them to live on the web.’
It was more than enough to impress the broadcaster. Shaw Media’s director of digital content Chris Harris was ‘blown away’ by Gagosz and Milward’s initial pitch.
‘Not only was it a ground-breaking way to tell these really compelling stories, but the technology was never really seen before, so we were in from the get go,’ he says.
History kicks off its Days of Remembrance programming on November 5, airing Canadian-produced content about the war, culminating with the Storming Juno premiere on November 11.
‘The website is a great complement to the movie,’ he says. ‘It’s something you can experience having watched the film, or it can be a standalone entry into that world.’
Shaw Media has an in-house digital team, but Harris says he’s progressively working with more third-party interactive companies with specific expertise (3D or alternate reality games, for example) on projects supported by the Bell Fund or Canada Media Fund.
The Storming Juno web experience, officially launching on November 11, can be found at http://www.StormingJuno.com
From Playback Daily