Home is looking to campaign for DIY with the newest commission of If It’s Broke, Fix It!, a new series from RDF Television, part of Zodiak Media Group. The 10 x 60′ series follows the UK’s DIY guy, Craig Phillips, as he challenges two DIY-shy teams to take on easy and hard home improvement tasks. The better team takes home the ‘If It’s Broke Golden Hammer’ and £500 DIY vouchers. The series is currently in production and will air in 2011 on Home. The series has been commissioned by UKTV’s director of commissioning, Jane Rogerson and ordered by Home’s channel head Clare Laycock and UKTV’s director of lifestyle, factual and multi-platform, Jane Mote.
- MIPCOM ’16