TV

Guy Fieri, Scripps and DIRECTV bringing food into 3D

DIRECTV and Scripps Networks are teaming up for what's being billed as the first food program to be broadcast in full 3D, Guy's Big Bite in 3D with Guy Fieri.
November 19, 2010

DIRECTV and Scripps Networks are teaming up for what’s being billed as the first food program to be broadcast in full 3D, Guy’s Big Bite in 3D with Guy Fieri. The show will premiere Dec. 4 on DIRECTV’s 3D channel, n3D, and presents six new episodes of the Food Network series Guy’s Big Bite produced specifically for 3D. ‘We’re interested in seeing how viewers react to our content in a 3D environment,’ said Lynne Costantini, executive vice president, affiliate sales and marketing for Scripps Networks. ‘As our distribution partners begin to explore this new format, it’s important for us to be involved and support them with our powerhouse brands, helping them strengthen their connections with their subscribers and to grow their businesses. DIRECTV is an ideal partner in this pilot because they had assets they could bring to the production process.’

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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