TV

Guy Fieri, Scripps and DIRECTV bringing food into 3D

DIRECTV and Scripps Networks are teaming up for what's being billed as the first food program to be broadcast in full 3D, Guy's Big Bite in 3D with Guy Fieri.
November 19, 2010

DIRECTV and Scripps Networks are teaming up for what’s being billed as the first food program to be broadcast in full 3D, Guy’s Big Bite in 3D with Guy Fieri. The show will premiere Dec. 4 on DIRECTV’s 3D channel, n3D, and presents six new episodes of the Food Network series Guy’s Big Bite produced specifically for 3D. ‘We’re interested in seeing how viewers react to our content in a 3D environment,’ said Lynne Costantini, executive vice president, affiliate sales and marketing for Scripps Networks. ‘As our distribution partners begin to explore this new format, it’s important for us to be involved and support them with our powerhouse brands, helping them strengthen their connections with their subscribers and to grow their businesses. DIRECTV is an ideal partner in this pilot because they had assets they could bring to the production process.’

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