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Babelgum launches reality series in association with Ikea

Babelgum has announced three-part reality series Inside Design: the Reality of Living with Style, in partnership with Ikea. In the series, four New York City designers compete to make a living room design. The winner of the series, which launches on Babelgum.com on November 23, wins a $5,000 budget to turn their concept into a real living room, a one year unlimited membership to 3rd Ward, a member-based art and design center in Brooklyn, New York, and a new desktop computer.
'We are delighted to have partnered with IKEA to create such a cool web series' says Laurence Billiet, Babelgum's executive producer. 'With Inside Design we have been able to bring together entertainment and brand exposure in a creative way.
November 23, 2010

Babelgum has announced three-part reality series Inside Design: the Reality of Living with Style, in partnership with Ikea. In the series, four New York City designers compete to make a living room design. The winner of the series, which launches on Babelgum.com on November 23, wins a $5,000 budget to turn their concept into a real living room, a one year unlimited membership to 3rd Ward, a member-based art and design center in Brooklyn, New York, and a new desktop computer.
‘We are delighted to have partnered with IKEA to create such a cool web series’ says Laurence Billiet, Babelgum’s executive producer. ‘With Inside Design we have been able to bring together entertainment and brand exposure in a creative way.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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