TV

CTV loses bid to reshape MuchMusic channel

Canadian broadcast company CTV has lost a bid before the Canadian Radio-television and Telecommunications Commission (CRTC) to reshape the music programming that airs on its MuchMusic specialty channel to compensate for audience fragmentation and competition from new technologies.
November 26, 2010

Canadian broadcast company CTV has lost a bid before the Canadian Radio-television and Telecommunications Commission (CRTC) to reshape the music programming that airs on its MuchMusic specialty channel to compensate for audience fragmentation and competition from new technologies. The TV watchdog said no to including up to 25% lifestyle programming in MuchMusic’s schedule, and changing the number of music videos that air in the broadcast week.
The CRTC also denied a request to change the dollars the specialty channel contributes to the MuchFACT Fund. At the same time, the CRTC did greenlight the airing of more feature films on MuchMusic.
Rival Rogers Broadcasting opposed the CTV application for changes to MuchMusic’s programming mandate, arguing they would allow the specialty channel to shift from a music-based service to a lifestyle TV service targeting young adults.
From Playback Daily

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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