TV

CTV loses bid to reshape MuchMusic channel

Canadian broadcast company CTV has lost a bid before the Canadian Radio-television and Telecommunications Commission (CRTC) to reshape the music programming that airs on its MuchMusic specialty channel to compensate for audience fragmentation and competition from new technologies.
November 26, 2010

Canadian broadcast company CTV has lost a bid before the Canadian Radio-television and Telecommunications Commission (CRTC) to reshape the music programming that airs on its MuchMusic specialty channel to compensate for audience fragmentation and competition from new technologies. The TV watchdog said no to including up to 25% lifestyle programming in MuchMusic’s schedule, and changing the number of music videos that air in the broadcast week.
The CRTC also denied a request to change the dollars the specialty channel contributes to the MuchFACT Fund. At the same time, the CRTC did greenlight the airing of more feature films on MuchMusic.
Rival Rogers Broadcasting opposed the CTV application for changes to MuchMusic’s programming mandate, arguing they would allow the specialty channel to shift from a music-based service to a lifestyle TV service targeting young adults.
From Playback Daily

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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