TV

CTV loses bid to reshape MuchMusic channel

Canadian broadcast company CTV has lost a bid before the Canadian Radio-television and Telecommunications Commission (CRTC) to reshape the music programming that airs on its MuchMusic specialty channel to compensate for audience fragmentation and competition from new technologies.
November 26, 2010

Canadian broadcast company CTV has lost a bid before the Canadian Radio-television and Telecommunications Commission (CRTC) to reshape the music programming that airs on its MuchMusic specialty channel to compensate for audience fragmentation and competition from new technologies. The TV watchdog said no to including up to 25% lifestyle programming in MuchMusic’s schedule, and changing the number of music videos that air in the broadcast week.
The CRTC also denied a request to change the dollars the specialty channel contributes to the MuchFACT Fund. At the same time, the CRTC did greenlight the airing of more feature films on MuchMusic.
Rival Rogers Broadcasting opposed the CTV application for changes to MuchMusic’s programming mandate, arguing they would allow the specialty channel to shift from a music-based service to a lifestyle TV service targeting young adults.
From Playback Daily

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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