History Television Canada’s hit docu-series Ice Pilots NWT will return to the network on January 5 with its second season. The Omni Film Productions series follows the pilots, ‘rampies’ and engineers working at an airline in the Northwest Territories, which flies WWII-era propeller planes. Thirteen one-hour episodes will see the crew travel to Venezuela and the UK to find more planes for the fleet, a new batch of ‘rampies’ are tested out and the DC-3 plane flies the Stanley Cup on a tour of the North. The multi-platform campaign for season two will enable fans to interact with the TV show in real time during broadcast, with on-air bugs directed viewers to a quiz on their smartphones, and Facebook Connect and short videos providing further interaction with fellow fans and content.
Omni partner and executive producer, Gabriela Schonbach, says, ‘It’s crucial to keep our loyal and media savvy fan base engaged with the show, and to attract viewers of all ages, so we’re excited about introducing this new level of interactivity in Season Two.
- MIPCOM ’16