Endemol USA and social networking service Foursquare have signed an exclusive development deal which will see the mobile check-in service ‘meaningfully integrated’ into an original format. Foursquare enables its users to ‘check in’ from wherever they are and stay connected with friends and other users while learning more about various locations. The service has nearly five million users worldwide. ‘Endemol has been a pioneer in creating genre-defining content and our partnership with Foursquare will help us continue to evolve the content experience for our audiences everywhere,’ said Endemol USA chairman David Goldberg. ‘Endemol has a reputation for leading innovation in the television industry, and we look forward to integrating foursquare into some of their new and already existing programming,’ added Foursquare co-founder and CEO, Dennis Crowley.
- MIPCOM ’16