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Zodiak gets Active

Zodiak Media Group has launched a global digital and branded content division, Zodiak Active, which will produce multimedia programs and services based on original concepts and existing TV drawn from the company's network of 45 prodcos.
December 13, 2010

Zodiak Media Group (ZMG) has launched a global digital and branded content division, Zodiak Active, which will produce multimedia programs and services based on original concepts and existing TV drawn from the company’s network of 45 production companies.

The division was created through the merger of two existing companies within the Zodiak network that develop and produce digital and branded work: Milan, New York and Rio de Janeiro-based Neo Network and London-based RDF Contact. Former Neo CEO Marco Ferrari becomes Zodiak Active’s divisional CEO and Giorgio Gori, CEO Zodiak Southern Europe, is chairman, overseeing 160 employees and €30 million in revenue. The company will partner with broadcasters and brands such as Sky, BBC, MTV, Toyota, Heineken, Unilever and Vodafone to take advantage of emerging business models for content creation.

‘Digital and media convergence continues to accelerate, so it follows that content producers, brands and media owners need to evolve the way we engage with audiences and build commercial value,’ Ferrari said in a statement.

‘The formation of Zodiak Active is an important step for the Group as we build on our successes in digital and branded content to date,’ added ZMG CEO David Frank. ‘The creation of a distinct division consolidates the strengths of the very talented and experienced senior executives already working within Zodiak in this sector.

Zodiak Media Group, which produces across several genres including factual entertainment, reality, documentary and lifestyle as well as drama, arose from the acquisition of RDF Media Group by Zodiak Entertainment.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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