TV

Banijay International teams with Egyptian prodco

Banijay International has entered into an exclusive output deal with Egyptian prodco Medialife.
December 20, 2010

Banijay International has entered into an exclusive output deal with Egyptian prodco Medialife. Under the pact, Medialife will represent all of Banijay International’s formats in Egypt, with the exception of three formats already licensed for the Middle East, for two years. Beyond distributing Banijay International’s catalog, Medialife also intends to produce or coproduce format adaptations in the region. ‘In partnering with a reputable and established company like Medialife, we are confident we can further integrate ourselves into Egypt as one of the most important markets in the Middle East, a priority region for us going forward,’ said Banijay International head Karoline Spodsberg in a statement.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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