TV

Banijay International teams with Egyptian prodco

Banijay International has entered into an exclusive output deal with Egyptian prodco Medialife.
December 20, 2010

Banijay International has entered into an exclusive output deal with Egyptian prodco Medialife. Under the pact, Medialife will represent all of Banijay International’s formats in Egypt, with the exception of three formats already licensed for the Middle East, for two years. Beyond distributing Banijay International’s catalog, Medialife also intends to produce or coproduce format adaptations in the region. ‘In partnering with a reputable and established company like Medialife, we are confident we can further integrate ourselves into Egypt as one of the most important markets in the Middle East, a priority region for us going forward,’ said Banijay International head Karoline Spodsberg in a statement.

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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