Make room for another market on your calendars.
The Brazilian Independent Television Producers Association (ABPI-TV) in conjunction with Apex-Brasil and the Audiovisual Secretary of the Ministry of Culture, is putting together the Rio Content Market, slated for March 16-18.
Brazilian TV Producers’ planning and strategy consultant Jacques Bensimon says the new market should illustrate to international delegates that the mood of the Brazilian production community is on an upswing. “We’re expecting a minimum of 350 delegates from around the world,” he says. In terms of content, organizers are “leaning toward new platforms but with doc makers and animators very present,” he says, adding that the event will hopefully reflect “a market that’s in major growth.”
Both Bensimon and Marco Altberg, president of the association, say the market is the logical outgrowth of successful internationally-geared training programs presented by the association, including the PIC DOC and PIC Format gatherings. “We were invited to attend markets in several countries,” says Altberg. “Now is time to invite the world to come to Brazil; in particular, to Rio.” He explains the central focus of the event as an opportunity “to show what we can offer as an important partner for coproduction, production services, commissioning, et cetera.”
Although names of participating commissioning editors from around the world and a full agenda have yet to be released, Bensimon says attendees can expect gaming and transmedia production to also be significant parts of the discussion.