TV

Pepsi to be official sponsor for U.S. ‘X Factor’

Pepsi has signed on as an official sponsor for the upcoming U.S. version of The X Factor, coming to Fox this fall.
January 4, 2011

Pepsi has signed on as an official sponsor for the upcoming U.S. version of The X Factor, coming to Fox this fall. The broadcaster and producers Syco Television and FremantleMedia North America say the reach of the sponsorship will involve ‘extensive, multi-platform off-air marketing partnership; weekly in-show integrations and placements, and an immersive content experience online.’ Pepsi will be the exclusive beverage sponsor for The X Factor both on and off air.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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