TV

Pepsi to be official sponsor for U.S. ‘X Factor’

Pepsi has signed on as an official sponsor for the upcoming U.S. version of The X Factor, coming to Fox this fall.
January 4, 2011

Pepsi has signed on as an official sponsor for the upcoming U.S. version of The X Factor, coming to Fox this fall. The broadcaster and producers Syco Television and FremantleMedia North America say the reach of the sponsorship will involve ‘extensive, multi-platform off-air marketing partnership; weekly in-show integrations and placements, and an immersive content experience online.’ Pepsi will be the exclusive beverage sponsor for The X Factor both on and off air.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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