TV

Pepsi to be official sponsor for U.S. ‘X Factor’

Pepsi has signed on as an official sponsor for the upcoming U.S. version of The X Factor, coming to Fox this fall.
January 4, 2011

Pepsi has signed on as an official sponsor for the upcoming U.S. version of The X Factor, coming to Fox this fall. The broadcaster and producers Syco Television and FremantleMedia North America say the reach of the sponsorship will involve ‘extensive, multi-platform off-air marketing partnership; weekly in-show integrations and placements, and an immersive content experience online.’ Pepsi will be the exclusive beverage sponsor for The X Factor both on and off air.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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