TV

OWN performs well on launch weekend

The debut weekend for the Oprah Winfrey Network (OWN) pulled in strong numbers, with its three-hour primetime block from 8-11pm on Saturday averaging one million viewers, according to preliminary numbers from Nielsen.
January 5, 2011

The debut weekend for the Oprah Winfrey Network (OWN) pulled in strong numbers, with its three-hour primetime block from 8-11pm on Saturday averaging one million viewers, according to preliminary numbers from Nielsen. Back-to-back episodes of Season 25: Oprah Behind the Scenes delivered a 1.1 for women in the 25-54 demo. For Sunday, the network averaged 822,000 viewers.
The numbers for OWN, a joint venture between Discovery Communications and Harpo Inc., placed it as the #3 ad-supported cable network with W25-54 at 8pm and 9pm, behind ESPN and USA Network.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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