TV

OWN performs well on launch weekend

The debut weekend for the Oprah Winfrey Network (OWN) pulled in strong numbers, with its three-hour primetime block from 8-11pm on Saturday averaging one million viewers, according to preliminary numbers from Nielsen.
January 5, 2011

The debut weekend for the Oprah Winfrey Network (OWN) pulled in strong numbers, with its three-hour primetime block from 8-11pm on Saturday averaging one million viewers, according to preliminary numbers from Nielsen. Back-to-back episodes of Season 25: Oprah Behind the Scenes delivered a 1.1 for women in the 25-54 demo. For Sunday, the network averaged 822,000 viewers.
The numbers for OWN, a joint venture between Discovery Communications and Harpo Inc., placed it as the #3 ad-supported cable network with W25-54 at 8pm and 9pm, behind ESPN and USA Network.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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