TV

OWN performs well on launch weekend

The debut weekend for the Oprah Winfrey Network (OWN) pulled in strong numbers, with its three-hour primetime block from 8-11pm on Saturday averaging one million viewers, according to preliminary numbers from Nielsen.
January 5, 2011

The debut weekend for the Oprah Winfrey Network (OWN) pulled in strong numbers, with its three-hour primetime block from 8-11pm on Saturday averaging one million viewers, according to preliminary numbers from Nielsen. Back-to-back episodes of Season 25: Oprah Behind the Scenes delivered a 1.1 for women in the 25-54 demo. For Sunday, the network averaged 822,000 viewers.
The numbers for OWN, a joint venture between Discovery Communications and Harpo Inc., placed it as the #3 ad-supported cable network with W25-54 at 8pm and 9pm, behind ESPN and USA Network.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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