Digital

Endemol USA, AOL announce production deal

Endemol USA and AOL have announced a production partnership that will see the prodco and the online services company work together to produce and develop new web programming.
January 12, 2011

Endemol USA and AOL have announced a production partnership that will see the prodco and the online services company work together to produce and develop new web programming. The initial fruits of the deal will be geared towards AOL’s female audience with further programming to be broader in scope.
Every series produced through the partnership will boast online-friendly features, such as user voting, supplemental video clips and supporting blog content, as well as opportunities for sponsors to integrate their messaging. Thus far, the first two built-if-sold series to be produced under the new agreement include Re-dressed By America, in which subjects facing important events (such as high school reunions and first dates) are “made over” by public vote. The web series will be featured on Stylelist.com and MyDaily.com. The other series is Mama’s Recipe, in which American families compete to have their recipes hailed by AOL audiences as the best recipes. That series will be carried on KitchenDaily.com and AOL Latino.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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