Digital

Endemol USA, AOL announce production deal

Endemol USA and AOL have announced a production partnership that will see the prodco and the online services company work together to produce and develop new web programming.
January 12, 2011

Endemol USA and AOL have announced a production partnership that will see the prodco and the online services company work together to produce and develop new web programming. The initial fruits of the deal will be geared towards AOL’s female audience with further programming to be broader in scope.
Every series produced through the partnership will boast online-friendly features, such as user voting, supplemental video clips and supporting blog content, as well as opportunities for sponsors to integrate their messaging. Thus far, the first two built-if-sold series to be produced under the new agreement include Re-dressed By America, in which subjects facing important events (such as high school reunions and first dates) are “made over” by public vote. The web series will be featured on Stylelist.com and MyDaily.com. The other series is Mama’s Recipe, in which American families compete to have their recipes hailed by AOL audiences as the best recipes. That series will be carried on KitchenDaily.com and AOL Latino.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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