Another edition of MIPCOM has come and gone, with the official word from REED Midem having the MIPCOM 2010 head count at 12,400, up from last year’s 12,000, with a 4% increase in the number of buyers at 4,200. “Optimism” was a definite buzz word as the realscreen team moved from stand to stand, taking readings of the current climate from buyers and sellers. While it will take months to see if that optimism is translating into deals, generally the mood at MIPCOM seemed to match the seasonably warm and sunny weather greetings the delegates (save for the Monday when winds were so high that beachfront restaurants were taking in water from a choppy Mediterranean). Here are some select moments from the market captured by realscreen‘s cameras, except where noted.
- Summit ’18