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E! and Virgin Produced sign first-look deal

E! Entertainment Television and the newly formed Virgin Produced, the production arm of Sir Richard Branson's Virgin Group, have announced a multi-year first-look development deal.
January 19, 2011

E! Entertainment Television and the newly formed Virgin Produced, the production arm of Sir Richard Branson’s Virgin Group, have announced a multi-year first-look development deal.

As a result, E! will have exclusive rights to all Virgin Produced reality series development. This marks the first step into television by Virgin Produced, which has a multi-year JV with Relativity Media to produce two to three films a year.

Virgin Produced is led by CEO Jason Felts and chief creative officer Justin Berfield.

Lisa Berger, EVP, entertainment programming for E!, said in a statement, “Having developed series with Jason and Justin at their former company J2TV, I’m truly excited about the new project ideas their team at Virgin is developing and think both brands are truly symbiotic.”

“Virgin we are looking to produce programs that make some noise. ‘Traditional’ is not in our vocabulary, so this combined with our brands and shared programming tastes make for a natural partnership,” said Felts and Berfield.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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