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Endemol format “The Money Drop” heads to Australia

Australian broadcaster Channel Nine is the latest to pick up the hit format The Money Drop.
January 20, 2011

Australian broadcaster Channel Nine is the latest to pick up the hit format The Money Drop.

Channel Nine has commissioned a 10-part run of the game show, to premiere later this year, and will be produced by Southern Star Entertainment, an Endemol company.

The Endemol UK-created show, which debuted on Channel 4 in the UK in May 2010, has since seen the format sold to 13 territories, including the U.S., Germany, Russia, Spain and Israel.

In the U.S., Fox’s The Million Dollar Money Drop has given the network a 36% audience boost  from the same night last year, and ranked Fox as number 2 among both adults 18-49 and adults 18-34, and number one among teens and men 18-49/18-34.

The Money Drop is a high stakes TV game show that can be simultaneously played online at home. Contestants begin with a million dollars and have to correctly answer questions, or else their winnings will fall through a trapdoor.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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