DiGa reveals slate details, exec appointments

The new prodco formed by former MTV execs Tony DiSanto and Liz Gateley in partnership with Ben Silverman's Electus announced several new projects as well as executive hires at NATPE Monday morning.
January 24, 2011

News first broke about DiGa, the new production shingle formed in partnership with Ben Silverman’s multimedia studio Electus by ex-MTV president of programming Tony DiSanto and his colleague, former MTV head of development Liz Gateley, back in October of last year.

Now, the principals behind the company have released a few details about what’s on its slate, further partnerships and new executive hires. The announcements were made via Ben Silverman’s keynote appearance at NATPE in Miami on Monday morning, with DiSanto and Gateley on hand.   

Projects in development include an interactive fashion series featuring Jill Martin, TV personality and author of Fashion for Dummies; three series with Jackhole Industries, the prodco headed by Jimmy Kimmel, Adam Carolla and Daniel Kellison, and a comedy project with Nick Cannon’s NCredible Entertainment featuring Amanda Diva. The company says it also has several other scripted and reality projects in development.

Several series development commitments exist between the DiGa principals and their former employer, MTV Networks, and DiSanto and Gateley continue to act as exec producers on the MTV scripted series Teen Wolf, an adaptation for television of the 1985 film. Other series Gateley and DiSanto collaborated on during their time at MTV include the ratings juggernaut Jersey Shore, and the hits Teen Mom and 16 and Pregnant.

Other former MTV colleagues are making the jump to DiGa, with Mike Powers confirmed as creative executive, tasked with managing production and development for DiGa projects, and Scott Silberman named executive in charge of production. Powers had worked on launching Total Request Live with DiSanto and upon becoming an indie producer in 2008, had worked on assorted MTV series including The Buried Life and World of Jenks. Silberman is a former MTV supervising and line producer.

Electus will retain exclusive distribution rights for all of DiGa’s content and will sell the programming internationally via its Electus International Distribution division.

“Tony and Liz are two of the most talented and sought-after creators and show producers in the entertainment industry,” said Electus CEO and founder Silverman, CEO. “With their dual expertise, experience developing and producing hit shows and their relationships in the community, DiGa will be a huge asset to Electus and a continued creative force in the industry.” DiSanto said that Silverman’s “mastery of distribution and sponsor relations coupled with our hands-on development and producing experience will allow us to establish DiGa as a formidable content studio.”

“We are fans of content that makes a cultural impact, whether it’s a series, a book or a film,” added Gateley. “That was our philosophy at MTV and we will strive to do the same at DiGa – to create quality content that resonates in pop culture.”

About The Author
Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.