January 25 marked the first day for Masayuki Matsumoto, the new president of NHK Japan Broadcasting Corporation.
He takes over the role from Shigeo Fukuchi, who completed his three year term on January 24.
In a statement, Matsumoto said, “Reform must continue not only in programming but also in our broadcast technology and all the services we provide. We must change drastically when necessary while maintaining the classical strength of NHK.
“In this era of convergence of broadcasting and communication technology, we must enhance our value as a public broadcaster. It is more important than ever for NHK to gain the support of our audiences by providing reliable, enriching and quality program that truly build public value.”
The NHK Board of Governors – made up of 12 representatives appointed by the Prime Minister – unanimously decided to appoint Matsumoto as president on January 15, 2011.
Most recently Matsumoto was the vice chairman of Central Japan Railway Company.