Zodiak Rights has announced two new format deals for Zodiak Media Group format Wife Swap.
UTV in India will produce 26 one-hour episodes for Sony’s SET channel in India, while Russia’s CTC Network will produce 10 episodes for broadcast in the first quarter of 2011.
In a statement, Anne-Marie Pardoe, head of sales, Zodiak Rights says: “It’s very exciting that this format will now be available to viewers in India and Russia for the first time.”
Zodiak Rights owns all rights to Wife Swap both finished episodes and format. To date, international deals have been done in over 70 territories worldwide.