Recruiting cross media producer Jumpwire Media to help market the documentary Restrepo paid off for co-directors Tim Hetherington and Sebastian Junger with an Oscar nomination and other award season glory.
Toronto-based Jumpwire combined social media, web video with traditional media marketing for Restrepo, which is named after a fallen medic in Afghanistan, and integrated all elements into a specially built website designed by They Integrated.
Something worked with award season judges: Restrepo received a Directors Guild of America nomination, was shortlisted and then received a best documentary Oscar nomination, and will contend for a Film Independent Spirit Award.
Restrepo chronicles the deployment of a platoon of U.S. soldiers in the Korengal Valley, a dangerous military posting.
The documentary started its Oscar hunt by winning the grand jury prize at the 2010 Sundance Film Festival.
“It has been a great privilege for us to play a part in introducing this important film to a larger audience. We are thrilled that Tim and Sebastian received this well-deserved recognition from the Academy,” Jumpwire president Gavin McGarry said.