Docs

Jumpwire boosts “Restrepo” with social media marketing

Recruiting cross media producer Jumpwire Media to help market the documentary Restrepo paid off for co-directors Tim Hetherington and Sebastian Junger with an Oscar nomination and other award season glory.
January 31, 2011

Recruiting cross media producer Jumpwire Media to help market the documentary Restrepo paid off for co-directors Tim Hetherington and Sebastian Junger with an Oscar nomination and other award season glory.

Toronto-based Jumpwire combined social media, web video with traditional media marketing for Restrepo, which is named after a fallen medic in Afghanistan, and integrated all elements into a specially built website designed by They Integrated.

Something worked with award season judges: Restrepo received a Directors Guild of America nomination, was shortlisted and then received a best documentary Oscar nomination, and will contend for a Film Independent Spirit Award.

Restrepo chronicles the deployment of a platoon of U.S. soldiers in the Korengal Valley, a dangerous military posting.

The documentary started its Oscar hunt by winning the grand jury prize at the 2010 Sundance Film Festival.

“It has been a great privilege for us to play a part in introducing this important film to a larger audience. We are thrilled that Tim and Sebastian received this well-deserved recognition from the Academy,” Jumpwire president Gavin McGarry said.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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