People/Biz

MY Tupelo Entertainment adds VP development

Catherine Scheinman has been named VP, development at MY Tupelo Entertainment. She will be based in the company's New York office and will report to the company's president, Michael Yudin.
January 31, 2011

Catherine Scheinman has been named VP, development at MY Tupelo Entertainment. She will be based in the company’s New York office and will report to the company’s president, Michael Yudin.

She brings experience from her former roles as┬áVP, development for IMG Media and Lion Television and director of acquisitions and co-productions at Metro Channel. Some of her development credits include Bridezillas for Metro Channel and Wetv, Better Half for Bravo and Blush: The Search for America’s Next Top Make-up Artist for Lifetime.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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