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Optomen sells Shark Bait overseas

All3Media-owned distributor Optomen International has inked deals in Greece, Slovenia and Croatia for a host of Gordon Ramsay-fronted fact ent shows, including the chef's latest title Gordon Ramsay: Shark Bait.
February 1, 2011

All3Media-owned distributor Optomen International has inked deals in Greece, Slovenia and Croatia for a host of Gordon Ramsay-fronted fact ent shows, including the chef’s latest title Gordon Ramsay: Shark Bait.

Greece’s Skai TV has licensed Shark Bait as part of a package deal that also includes series five of The F Word, Ramsay’s Best Restaurant, Gordon Ramsay’s Ultimate Christmas, Gordon Ramsay Cookalong Live USA and Gordon’s Great Escape Series 2: South East Asia.

Shark Bait debuted on UK terrestrial Channel 4 last month as part of the broadcaster’s Big Fish Fight campaign, in which several of the UK’s top chefs joined forces to promote sustainable seafood.

Elsewhere, Croatian commercial broadcaster RTL Televizija has acquired all episodes of the original UK version of Ramsay’s Kitchen Nightmares, as well as One Potato Two Potato’s Gordon Ramsay’s Ultimate Christmas. They have also retaken the format license for a third local series of Kitchen Nightmares.

The first two series of Heston’s Feast and the long-running series Police, Camera, Action! (20×30′) are also heading to Croatia under the deal, which was brokered by Jonathan Hughes, Optomen International’s sales and marketing exec for the territory.

Hughes has also sold the original UK version of Kitchen Nightmares to TV3 Slovenia, alongside US Kitchen Nightmares and Gordon Ramsay’s Ultimate Christmas.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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