Ivan Bargueiras has been promoted to general manager of Discovery Networks US Hispanic Group, charged with leading the expansion of the company’s portfolio of Spanish-language nets, including Discovery en Español and Discovery Familia.
In his new role, Bargueiras – who has been with Discovery for 14 years – will continue to be based in Miami and will report to Enrique R. Martínez, exec VP and MD of Discovery Latin America/US Hispanic (DLA/USH).
He will retain his current responsibilities as senior VP of advertising sales for DLA/USH and international markets, a role which sees him overseeing TV and online ad sales for the region.
“Ivan’s sharp business acumen and tremendous vision have helped DLA/USH attain new heights since he joined the company in 1997,” said Martínez. “His exceptional creativity and in-depth knowledge of the ad sales and pay-TV markets make him the ideal candidate to lead our continued growth and development in the US Hispanic market.”
Prior to joining Discovery, Bargueiras served as ad manager for the Weather Channel and Travel Channel Latin America Networks.