TV

Nordic World and Northern Alliance Group sign format distribution deal

Nordic World and Northern Alliance Group, a venture between four of the Nordic region's independent prodcos, have announced an exclusive format distribution deal (pictured, Nordic World's COO Jan Salling).
February 2, 2011

Nordic World and Northern Alliance Group, a venture between four of the Nordic region’s independent prodcos, have announced an exclusive format distribution deal.

Nordic World recently established a format division, to officially launch at MIPTV.

Northern Alliance Group is made up of Finland’s Moskito, Norway’s Monster, Denmark’s Gong and Sweden’s Baluba.

The agreement brings a slate of more than 20 new and established formats, including Monster’s Drop Outs which gives school drop outs techniques and coaching to return to school. It was commissioned by TVNorge in Norway, set to air this fall.

Jan Salling, Nordic World’s COO and director of sales (pictured) said in a statement, “With a strong and creative company like Northern Alliance Group on board we are a step closer to achieving our vision to unite all independent companies in the Nordic region and secure that Nordic creativity stimulates Nordic Growth.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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