Discovery Communication’s business in Eastern Europe has a new name, Discovery Networks, Central & Eastern Europe, Middle East and Africa (CEEMEA).
Katarzyna Kieli, EVP & MD Discovery Networks CEEMEA said in the release, “At the start of the year we formally merged our Central European and Emerging Markets operations and with these structures now fully in place, we have decided to change our name to fully represent the geographical size of the region.”
Under the Discovery Networks CEEMEA umbrella are nine channels, led by Discovery Channel, TLC, Animal Planet, Discovery Science and Discovery HD Showcase, which are broadcast in 18 local languages, in 99 countries across three continents. Its headquarters are in Warsaw, Poland, with offices in London, Moscow, Bucharest and Budapest.
Kieli adds that they are continuing to launch new offers, like HD channels and TLC.
At the end of 2010, Discovery Networks EMEA was split to form Discovery Networks CEEMEA and Discovery Networks Western Europe, led by Dee Forbes, EVP & MD, which includes UK, Southern Europe, Nordics, Germany and Benelux.