News

Strix opens fifth office in Tel Aviv

The Scandinavian format prodco is setting up its Israel shop with veteran producer, Michael Rothschild, at the helm.
February 3, 2011

Scandinavian production company Strix is opening a new office – its fifth – in Tel Aviv, Israel. Michael Rothschild, a longtime Strix producer, will head up the new outpost.

Rothschild has acted as producer on several reality series including The Farm, Survivor and Paradise Hotel. Before Strix, he worked as a producer and format developer for companies such as Friday TV and Mastiff.

“Israel is an exciting greenhouse market with the opportunity to develop and launch new ideas and formats that can make it internationally,” said Calle Jansson, CEO of Strix AB, about the launch of the new office.

Strix’s other offices are in Amsterdam, Copenhagen and Oslo, with its main headquarters in Stockholm.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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