Formats

Middle East broadcaster acquires Banijay format

If peppers celebrity guests with rapid-fire questions and situations designed to comically test their morality.
February 9, 2011

Banijay International has sold 20 60-minute episodes of the Nordisk Film TV-developed format If to pan-regional Middle Eastern broadcaster MBC.

The format sees celebrity guests peppered with rapid-fire questions and situations designed to test their morality. It’s been adapted by several other international markets including France, where it ran on TF1.

The sale was brokered by the distributor’s Middle East head of sales Jonathan Tuovinen, and follows the recent licensing of game show The People’s Quiz to the same network. The French live music program Taratata, also distributed by Banijay International,┬áis entering its fifth season on Abu Dhabi TV.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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