Banijay International has sold 20 60-minute episodes of the Nordisk Film TV-developed format If to pan-regional Middle Eastern broadcaster MBC.
The format sees celebrity guests peppered with rapid-fire questions and situations designed to test their morality. It’s been adapted by several other international markets including France, where it ran on TF1.
The sale was brokered by the distributor’s Middle East head of sales Jonathan Tuovinen, and follows the recent licensing of game show The People’s Quiz to the same network. The French live music program Taratata, also distributed by Banijay International, is entering its fifth season on Abu Dhabi TV.