Formats

Middle East broadcaster acquires Banijay format

If peppers celebrity guests with rapid-fire questions and situations designed to comically test their morality.
February 9, 2011

Banijay International has sold 20 60-minute episodes of the Nordisk Film TV-developed format If to pan-regional Middle Eastern broadcaster MBC.

The format sees celebrity guests peppered with rapid-fire questions and situations designed to test their morality. It’s been adapted by several other international markets including France, where it ran on TF1.

The sale was brokered by the distributor’s Middle East head of sales Jonathan Tuovinen, and follows the recent licensing of game show The People’s Quiz to the same network. The French live music program Taratata, also distributed by Banijay International,┬áis entering its fifth season on Abu Dhabi TV.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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