Docs

Morgan Spurlock auctioning naming rights to upcoming TED talk

In keeping with the theme of his new product placement doc, The Greatest Movie Ever Sold, the doc-maker is selling naming rights to his upcoming presentation at the 2011 TED conference to the highest bidder on eBay.
February 9, 2011

In keeping with the theme of his new product placement doc, The Greatest Movie Ever Sold, doc-maker Morgan Spurlock (Super Size Me) is selling naming rights to his upcoming presentation at the TED conference to the highest bidder on eBay.

In his pitch on the online auction site, Spurlock says, “In my discussion, I will explore the world of branding, advertising and the entertainment industry. If you are the highest bidder, then during my talk I will make reference to your company, reflect positively on your placement and share the process of how you got involved.”

The upcoming TED talks will be held in Long Beach, CA, with Spurlock’s slated for Wednesday, March 2. The annual conferences, billed as “ideas worth spreading,” feature individuals from all walks of life, geared towards creating what organizers call a “clearinghouse that offers free knowledge from the world’s most inspired thinkers.”

Spurlock’s TED presentation, part of a session called “Worlds Imagined,” will follow one from PepsiCo CEO Indra Nooyi. The session will also feature papercutter artist Beatrice Coron and theatre and film director Julie Taymor, currently helming the beleaguered Spider-Man: Turn Off the Dark which is due to officially open on Broadway in mid-March.

Spurlock’s new doc, which both examines product placement and incorporates it within the film, premiered at Sundance and was soon snapped up by Sony Pictures Classics for the U.S. and Canada.

If you want Spurlock to integrate your company into his TED talk, there’s still time. The auction ends on February 17. At the time of posting this story, the current bid was at US$510.

To see realscreen‘s recent interview with Morgan Spurlock in our Trailblazers report, click here.

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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