Relatively hot on the heels of the news announcing the Ford Foundation’s JustFilms initiative comes news that the Tribeca Film Institute (TFI) has teamed up with JustFilms to launch a US$750,000 new media fund.
The TFI New Media Fund is geared towards supporting non-fiction projects aimed at promoting social change that extend beyond traditional film and incorporate a transmedia approach. In its inaugural year, projects accepted into the fund will each receive $50,000 to $100,000 in funding to support multi-platform execution that will enable audience engagement. This is, thus far, the largest grant available in the U.S. for filmmakers using cross-platform approaches to promote social change.
Starting in 2012, JustFilms will increase its support of TFI by contributing $1 million a year over five years to support TFI New Media Fund projects.
“TFI New Media Fund was created to take social justice films beyond the theatre, bringing them into everyday life and allowing audiences to affect change,” said Jane Rosenthal, TFI’s co-chairman of the board. “Our partnership with the Tribeca Film Institute is an exciting step forward into a new world of storytelling that leverages cross-platform media to help capture imaginations and engage audiences around the world in addressing some of the most pressing social issues of our time,” added JustFilms director Orlando Bagwell.
Submissions will be open from April 4 to May 25 of 2011. Grantees will be required to document their process and to contribute to an online resource for producers, geared towards establishing best practices for working in transmedia.