Digital

Endemol USA and MLB team up for web series

A live interactive web series that will give one lucky baseball fan a dream job is coming from Endemol, Major League Baseball and marketing agency Hill Holiday.
March 3, 2011

A live interactive web series that will give one lucky baseball fan a dream job is coming from Endemol, Major League Baseball and marketing agency Hill Holiday.

The webisodes will air on MLB.com and on social media outlets.

Endemol USA will produce webisodes where the MLB will search for a sports fanatic with encyclopedic knowledge of the league, a unique voice and an engaging personality. The chosen fan will move to New York to watch every MLB game to blog, interact on social media and appear in video blogs, baseball-themed webisodes and on TV.

David Armour, VP of digital media at Endemol USA says, “This is much more than a web series, this is a longer term commitment. We’re creating a full community with lots of interactivity.”

Fans can apply online at http://mlb.com/dreamjob/.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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