Digital

Endemol USA and MLB team up for web series

A live interactive web series that will give one lucky baseball fan a dream job is coming from Endemol, Major League Baseball and marketing agency Hill Holiday.
March 3, 2011

A live interactive web series that will give one lucky baseball fan a dream job is coming from Endemol, Major League Baseball and marketing agency Hill Holiday.

The webisodes will air on MLB.com and on social media outlets.

Endemol USA will produce webisodes where the MLB will search for a sports fanatic with encyclopedic knowledge of the league, a unique voice and an engaging personality. The chosen fan will move to New York to watch every MLB game to blog, interact on social media and appear in video blogs, baseball-themed webisodes and on TV.

David Armour, VP of digital media at Endemol USA says, “This is much more than a web series, this is a longer term commitment. We’re creating a full community with lots of interactivity.”

Fans can apply online at http://mlb.com/dreamjob/.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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