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Mercury restructures as Hickey joins 3DD

Patricia Hickey, head of sales and acquisitions at MercuryMedia, has left the UK-based distributor after four and a half years, prompting a reorganization at the indie.
March 7, 2011

´╗┐Patricia Hickey, head of sales and acquisitions at MercuryMedia, has left the UK-based distributor after four and a half years, prompting a reorganization at the indie.

Hickey left this month to join London-based producer-distributor 3DD Group as sales manager. 3DD focuses predominantly on music programming, factual entertainment, docs and doc series, while Mercury specializes in international feature docs.

In tandem with the move, Mercury has restructured its sales team. Calum Gray, previously the firm’s sales and acquisitions exec, has been promoted to head of sales and acquisitions for both MercuryMedia and digital subsidiary JoiningTheDocs.tv (JTD), with sales responsibility for Northern Europe, North America and Asia.

Elsewhere, Helena Martinez is promoted to sales executive for Southern Europe and Latin America, while Mark Navarette has joined as marketing executive for both Mercury and JTD.

Marga Villalonga has also been hired for the new role of production coordinator for JTD, while Ben Taylor joins in the new role of JTD acquisitions coordinator.

Tim Sparke, CEO of MercuryMedia and JTD, told realscreen: “We have said a fond farewell to Patricia Hickey and have used the opportunity to re-engineer the company to meet the challenges of combining traditional and digital distribution.

“The multi-skilled team, led by Calum Gray and content director Ben Wharton, gives Mercury and JTD a new edge in content acquisition, post-production, marketing and distribution capabilities.”

Prior to joining MercuryMedia, Hickey worked in theatrical sales at Sony Pictures Classics in New York, prior to which she held executive positions at Buena Vista International Television and Fremantle International in London.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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