Zodiak Rights, the distribution arm of Zodiak Media Group (ZMG), has announced it will be shopping a new format from U.S. prodco Magical Elves (Top Chef; Justin Bieber: Never Say Never) and ZMG-owned, Holland-based Palm Plus.
Key Party, which takes its name from the “swingers” game in which couples swap keys and partners, follows the same course of action, but the new partners will be remodeling rooms in each other’s houses.
The two prodcos are co-developing the format, and Palm Plus will be presenting it to Dutch broadcasters in the weeks ahead. Zodiak Rights will control worldwide distrib rights for the format and finished episodes following a sale into Holland.
Zodiak Rights, in a quote attributed to Ilan Astrug, head of format acquisitions & J.C. Mills, head of acquisitions, North America, says it is “hopeful that this collaboration will be the first of many.”