Zodiak Rights shopping new Magical Elves/Palm Plus format

Key Party will feature couples swapping keys and partners, but not for what you might think.
March 10, 2011

Zodiak Rights, the distribution arm of Zodiak Media Group (ZMG), has announced it will be shopping a new format from U.S. prodco Magical Elves (Top Chef; Justin Bieber: Never Say Never) and ZMG-owned, Holland-based Palm Plus.

Key Party, which takes its name from the “swingers” game in which couples swap keys and partners, follows the same course of action, but the new partners will be remodeling rooms in each other’s houses.

The two prodcos are co-developing the format, and Palm Plus will be presenting it to Dutch broadcasters in the weeks ahead. Zodiak Rights will control worldwide distrib rights for the format and finished episodes following a sale into Holland.

Zodiak Rights, in a quote attributed to Ilan Astrug, head of format acquisitions¬†& J.C. Mills, head of acquisitions, North America, says it is “hopeful that this collaboration will be the first of many.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.