Program distributor/developer CABLEready and Toronto-based prodco Re:Source Media Inc. are offering a program free of charge to networks in an effort to support various charities working to help Japan’s tsunami and earthquake victims.
Through the Eye of the Storm: A Celebration of Japan (1 hour, HD) will feature content from two series recently filmed in Japan by Re:Source Media. Rather than commercials, breaks in the program will feature calls to action to support the efforts of the American Red Cross, the Salvation Army and Global Giving concerning the victims of Japan’s tsunami and earthquake.
Jody Ness (pictured, host of Wine Portfolio, also produced by Re:Source Media) will host the special which will have its world premiere on CNBC World in the U.S. and be simulcast in Canada on March 26.
The companies are offering any network an HD or SD master free of charge, provided the program can be scheduled to attract the most support. Interested broadcasters at MIPTV can visit the CABLEready stand (R31.17) or can contact both companies directly.
“We have production bureaus in Bangkok and Beijing and have spent a lot of time working in Japan over the years,” said Re:Source Media CEO Kevin Fox in a statement. “We also have Japanese employees on staff and so as a company we felt compelled to do something in our own way to help.”
“We’ve always reached out to aid worthy causes,” added CABLEready president/CEO Gary Lico. “This time we’re asking our clients to join us to make a positive impact.”