Bravo “redefining the upfront”

The cable net plans to host its upfront in three cities - Chicago, Los Angeles and New York - and have live cut-ins from the events featured on the finale of Top Chef All-Stars, featuring Andy Cohen (pictured) among other hosts.
March 22, 2011

Interactivity between programming and views has always been a focus for Bravo, and now the NBC Universal-owned cable net is bringing the viewer into the upfront process.

Bravo Media has announced that its upfront events on March 30 will be hosted in three cities: New York, Los Angeles and Chicago. In addition, from 9 to 11 p.m. EST, viewers of the Top Chef All Stars finale that evening will see live cut-ins from each city’s upfront event.

Clients attending the events will be able to mingle with “Bravolebrities” while viewers will get an inside look at the exclusive upfront parties. Andy Cohen, host of Watch What Happens Live and EVP of original programming and development, will host the New York event and the live cut-ins from that city, while Top Chef host Padma Lakshmi will host from Los Angeles and Top Chef judge Gail Simmons will host from Chicago.

“We wanted to create a brand new and uniquely interactive experience both for the viewer at home and our advertising partners centered around our signature franchise Top Chef,” said Frances Berwick, president, Bravo Media in a statement. “This interactive evening extends the Bravo experience into the viewers’ homes allowing them to engage with their favorite chef’testants, while simultaneously giving our clients the unique opportunity to be part of Top Chef All-Stars finale history.”

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