Canadian specialty/pay TV broadcaster Corus Entertainment has chosen digital content guru Maria Hale as its new head of TV programming and production.
Hale was most recently a consultant for two years at GameTV, developing cross-platform strategies and overseeing production and programming strategy.
Before that, she was vice president at Telus for TV and mobile content, acquiring and managing content across the Telus TV, broadband and mobile service platforms.
Earlier, she headed up all new media initiatives for then broadcaster Chum Ltd., and served as vice president of Citytv.
Now Hale will oversee Corus’ TV programming, including content production, acquisitions and distribution strategies across the group’s stable of specialty and pay channels, which include W, CosmoTV and Oprah Winfrey Network (Canada).
She replaces Joanna Webb, who left Corus last September as vice president and head of programming & production to join CTV’s programming team.
Hale will report to Doug Murphy, executive vice president and president of television at Corus Entertainment.
Corus cited Hale’s negotiating skills for content deals across TV, broadband and mobile service platforms when unveiling her appointment.
“We’re excited to have Maria lead our talented programming team at Corus,” Murphy said in a statement.
“Maria’s breadth of experience in the industry coupled with hersignificant managerial talents and strategic insights into the ever-evolving entertainment landscape make her the ideal executive for this role,” he added.
(From Playback Daily)