Nordic World, 2waytraffic unveil format alliance

Nordic World chief operating officer and sales director Jan Salling (pictured) says its first look deal with 2waytraffic International is a "major vote of confidence."
March 23, 2011

Nordic World, a program-sales export platform established by the region’s key broadcasters, has entered into a first-look deal with Sony Pictures Television’s 2waytraffic International.

Terms of the one-year deal grant 2waytraffic exclusive first-look rights for Nordic World’s formats globally, with the exception of Scandinavia and Finland. Formats included in the agreement thus far include Ultimate Entertainer from Monster in Norway, Shopamok from Gong in Denmark and Roast the Nation from Sweden’s Baluba.

2waytraffic International owns and licenses over 200 light entertainment formats, including Who Wants to Be a Millionaire?

“This alliance is based purely on 2waytraffic’s faith in Nordic creativity and its belief that our producers are capable of delivering game-changing formats,” said Nordic World chief operating officer and sales director Jan Salling. “I am certain that they will not be disappointed.”

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.