FRAPA unveils new online services

The Format Recognition and Protection Association (FRAPA), chaired by Grundy Entertainment's Ute Biernat (pictured) is relaunching with a host of new services, including a format price calculator tool.
March 24, 2011

The Format Recognition and Protection Association (FRAPA) has ramped up its web offering, relaunching with a host of new services, including a format price calculator tool.

Michel Rodrigue, FRAPA vice president and former CEO of Distraction Formats, told realscreen the update was urgently required at a time when the format business is taking off globally.

“Over the years we’ve had our website, and the main use for our members was for them to register their new formats with us, to help protect them from copycats,” he said. “We’ve decided that we needed to provide our members with tools, as the best protection is through a standard contract, registering their ideas in a safe place, and giving them an idea about what the prices are.”

After inputting assorted data about the format – length, volume, territory it’s being sold into or developed for, buyer, et cetera – into the tool, members can find out what the property is worth “with a price that’s very close to today’s reality,” said Rodrigue. The tool was developed with input from all of FRAPA’s distributor members, and will exist going forward as a “self-adjusting price guide,” as every time a member sells a format, it’s registered on the site.

The other tool making its debut on the relaunched site is a contract generator, which uses the template of a standard contract as its skeleton. Users can drag and drop assorted contract clauses into the shell to draft contracts in accordance with the most commonly used format license and option agreements.

“Complementary to protection and recognition is the knowledge of how to make commercial deals and how to find out what their products are worth,” said Rodrigue.

The website revamping was driven by FRAPA board member Patty Geneste, founder and CEO of Amsterdam-based format shop Absolutely Independent.

In officially announcing the new site today, FRAPA chair and CEO of Grundy Entertainment Ute Biernat said the association is undergoing something of a makeover, into “a meet-and-greet platform, a networking forum, an advice shop, an information resource and an industry thought leader.”

The new site will be displayed at the FRAPA kiosk during MIPTV. Also, as part of MIP Formats, FRAPA will be presenting a mock arbitration session to illustrate how format disputes can be resolved.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.