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Secret stories and more in Endemol’s MIPTV slate

Endemol's reality and multi-platform formats making their international debut at MIPTV feature celebrities and wannabes stuck on a private resort, strangers with secrets living together in a house (Secret Story, pictured), and more.
March 30, 2011

Endemol’s reality and multi-platform formats making their international debut at MIPTV feature celebrities and wannabes stuck on a private resort, strangers with secrets living together in a house, and more.

Endemol France’s Club VIP puts reality TV celebrities and unknowns on a private resort where each week, someone is voted off. The winner will be either a recognizable TV celebrity, or a new talent. The series currently airs on French broadcaster TF1.

Also in the slate is Secret Story, an evolution of the Big Brother format where a group of contestants is isolated from the outside world and lives in a large house. The difference here is that each contestant has a dramatic secret.

Secret Story has aired for four seasons on TF1, and has had 90 million visitors online, with 1.1 billion pages visited and 200 million programs viewed on the official website.

In the month after the Dutch premiere of Secret Story 3.5 million unique visitors and 23 million page views were recorded on the series’ website , and in Portugal the format pulled in ratings 133% higher than TVI’s channel average.

Returning formats include The Money Drop, the multi-platform hit created by Endemol UK. The series has been sold to 14 territories with further deals in major markets due to be made prior to MIPTV, according to Endemol.

Chief commercial officer Tom Toumazis says: “Our portfolio of program for MIPTV is headlined by formats that have already pulled in fantastic ratings in major markets. These shows underline Endemol’s reputation for innovative multi-platform entertainment and we’re tremendously excited about showcasing them in Cannes next week.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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