FremantleMedia has restructured its Finnish operations, with local MD Marika Makaroff (pictured) taking on the new role of creative director.
The change will allow Makaroff to place a greater focus on creative development and new commercial opportunities, and is effective April 1.
During her tenure as MD, she has overseen a string of ratings-winning local shows, including Idols, Got Talent, Farmer Wants A Wife, The Apprentice and Project Runway, as well as the ongoing production of Salatut Elämät (Secret Lives), Finland’s long-running daily soap.
Daniela Matei, FremantleMedia CEO for the Nordics, Central and Eastern Europe, and the Balkans, said: “Since joining FremantleMedia, Marika has done an excellent job in helping establish and develop formats within the Finnish market.
“In her new position she will be able to make even greater use of her creative talents, and I am confident she will continue to grow the business in new and exciting ways.”
Makaroff’s vacated MD position will be filled by Eerika Vermilä, currently an executive producer at FremantleMedia Finland.
Vermilä has more than 15 years experience in Finnish TV production, having worked previously at firms including Metronome and Jarowskij. Over the course of her career she has helped launch some of Finland’s most successful shows including Salatut Elämät, Big Brother and Käenpesä (Cuckoo’s Nest).