News

Horse & Country saddles up with Espresso TV

UK satellite channel Horse & Country TV has appointed Brighton-based factual distributor Espresso TV to represent its catalogue of equestrian programming internationally.
April 3, 2011

UK satellite channel Horse & Country TV (HCTV) has appointed Brighton-based factual distributor Espresso TV to represent its catalogue of equestrian programming internationally.

HCTV broadcasts documentaries and event programming in the UK, Ireland and Malta, airing online and on the Sky platform in England. The network recently launched a branded programming block on HRTV in the U.S. – which reaches some 19 million homes – and is working to broaden the reach of its programming.

Talking to realscreen in Cannes, Espresso TV’s MD David Hooper explained: “We were representing a 26-part series of theirs called Berkeley, which we just sold to Kuwait, and I approached them, luckily, at a time when they were looking to expand their content internationally.

“They have about 300 hours of documentaries and events, covering equestrian programming as well as country pursuits, dressage, polo, and broader things like angling. It’s very much country estate programming.”

Among the shows being represented by Espresso is At Home with Carl Hester (pictured above), a fly-on-the-wall series featuring the titular Olympic dressage rider.

The deal comes after Espresso appointed Elfyn Morris as its head of sales in December. Morris joined having previously served at DLT, and is at MIPdoc in Cannes with Espresso for the first time.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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