News

Horse & Country saddles up with Espresso TV

UK satellite channel Horse & Country TV has appointed Brighton-based factual distributor Espresso TV to represent its catalogue of equestrian programming internationally.
April 3, 2011

UK satellite channel Horse & Country TV (HCTV) has appointed Brighton-based factual distributor Espresso TV to represent its catalogue of equestrian programming internationally.

HCTV broadcasts documentaries and event programming in the UK, Ireland and Malta, airing online and on the Sky platform in England. The network recently launched a branded programming block on HRTV in the U.S. – which reaches some 19 million homes – and is working to broaden the reach of its programming.

Talking to realscreen in Cannes, Espresso TV’s MD David Hooper explained: “We were representing a 26-part series of theirs called Berkeley, which we just sold to Kuwait, and I approached them, luckily, at a time when they were looking to expand their content internationally.

“They have about 300 hours of documentaries and events, covering equestrian programming as well as country pursuits, dressage, polo, and broader things like angling. It’s very much country estate programming.”

Among the shows being represented by Espresso is At Home with Carl Hester (pictured above), a fly-on-the-wall series featuring the titular Olympic dressage rider.

The deal comes after Espresso appointed Elfyn Morris as its head of sales in December. Morris joined having previously served at DLT, and is at MIPdoc in Cannes with Espresso for the first time.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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