Pulse and ITVSGE unleash “A Different Breed” at MIPTV

The latest from the prodco behind Pineapple Dance Studios opens a window on the world of eccentric dog owners, the pooches they love and the people who get to tend to both parties.
April 4, 2011

They say it’s a dog’s life, and a new series from London’s Pulse Films might prove that old maxim.

A Different Breed, premiering this week on Sky1 in the UK, is being brought to MIPTV by ITV Studios Global Entertainment (ITVSGE). The 8 x 1 hour series examines the world of the pampered pooch, by looking at the dog owners who will do anything and spare no expense for their four-legged friends, the operators of the grooming salons and kennels that get to look after the spoiled spaniels, and of course, the dogs themselves.

Although it largely fits the bill as a docusoap, the series will also feature scripted voice-overs designed to reveal what the dogs may be thinking at a particular point in the action.

“We’re delighted to continue our strong relationship with the team at Pulse Films through the acquisition of their exciting new series,” said Richard Life, head of acquisitions and coproductions, ITV Studios Global Entertainment. “International broadcasters and audiences alike have come to know and love the uniquely fabulous style of Pineapple Dance Studios and Louie Spence’s Showbusiness and we expect A Different Breed to be in similarly hot demand.”


About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at, and you can follow her on Twitter @MegKashty