News

Canadian industry reaches terms of trade deal

First-time terms of trade negotiations between Canadian broadcasters and the Canadian Media Production Association went down to the wire, and have ended in an agreement in principle.
April 5, 2011

First-time terms of trade negotiations between Canadian broadcasters and indie producers went down to the wire, and have ended in a deal.

The Canadian Media Production Association (CMPA), representing major indie producers, inked an agreement in principle on valuing Canadian program rights, including new media product, with major private broadcast groups just in time for CRTC conventional license renewal hearings.

“While it took a lot of give and take at the bargaining table by both sides to reach a deal, the end result is something that all parties should be proud of,” CMPA president and CEO Norm Bolen said Monday in a statement.

The CRTC threatened to impose a terms of trade framework on the producers and broadcasters if they could not agree on a deal before the group license renewal hearings got underway Monday.

The breakthrough in the crunch talks for an equitable terms of trade agreement came in February when the producers made key concessions to bring the broadcasters back to the table.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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