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Finland finds its “Voice”

Banijay-owned Solar Television is partnering with Talpa to produce reality talent competition The Voice of... in Finland.
April 6, 2011

Banijay-owned Solar Television is partnering with Talpa to produce reality talent competition The Voice of… in Finland.

A local version of the show, which is set to launch in the U.S. this month on NBC, is to be made for Finnish broadcaster Nelonen.

Maarten Meijs, MD of Talpa Distribution, added: “The pick-up in Finland means the first production of The Voice of… in Northern Europe. This is promising news for Talpa in the Scandinavian market, especially because Nordisk Film TV is our trusted and enthusiastic partner in this region.”

The news comes as Solar unveils a new organizational setup which sees Petteri Ahomaa appointed as CEO, responsible for overall performance and sales to networks.

He will continue working as an exec producer for primetime productions, while Martti Sivonen becomes CCO, responsible for creative performance, new formats and exec producing factual and entertainment productions.

Ahomaa said: “It’s great that Nelonen has recognized the potential of this format.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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