AETN is mixing things up in Latin America, experimenting with lip-synching dubbed reality programming for the first time, starting with its drug and alcohol treatment show Intervention (pictured).
The network normally covers English language shows in the territory with subtitles, or uses ‘voice of God’ style dubbing to give an overview of what is happening onscreen. While lip-synching is common for drama and telenovelas in Latin America, it is not used for reality shows.
Talking to realscreen in Cannes, AETN International’s MD of international content distribution and commercial development, Ian Jones, explained: “In Latin America we normally dub or subtitle, but we’re trying lip synching reality in Mexico for the first time.
“It’s not done that much outside of drama, but I thought, ‘why don’t we just shake it up a little bit and try different things?’ We’re starting with Intervention, and if it works it could lead to a lot of other discussions.”
Jones added that the experiment was the first step in a strategy that would involve trying a number of “different things in different markets,” and hinted that the company would be trying “something on a similar track” in the UK shortly.
Discussing the state of the sales market, he said there was a “huge opportunity” in Australasia, citing Asia, New Zealand and Australia as territories ripe for exploitation. “There’s also a big opportunity in Latin America, and there are opportunities to improve our offering in Canada and the UK,” he added.
The news comes with AETN International having inked a number of deals at MIPTV for its factual titles. As revealed earlier this week, two-hour special BIO Remembers: Elizabeth Taylor has been sold to TVB in Hong Kong. It has now also been picked up by Kanal 5 in Sweden and Mediacorp Channel 5 in Singapore.
Elsewhere, Kanal 5 has also taken on topical special Charlie Sheen: Bad Boy on the Edge, as has DR in Denmark; while Royal Wedding of a Lifetime has gone to Mediacorp Channel 5, Vivolta in France, TV One in Indonesia, Channel 7 in Thailand and ABS CBN in the Philippines.
Finally, Criss Angel Mindfreak has sold to Zee in India and MTV Sweden; while Biography: Club TV in Poland has licensed a package of 20 episodes from the Emmy-winning series Biography.