Stephen K Friedman (pictured) has been promoted to president of U.S. network MTV, having served as its general manager since 2008.
In the new role, Friedman – who joined MTV in 1998 – will oversee the flagship MTV channel and all of its screens, including MTV2, mtvU, MTV.com, MTV Hits and MTV Jams.
“Since Stephen took over the helm at MTV two and a half years ago, he has done an incredible job helping spearhead the reinvention of the MTV brand for millenials,” said Van Toffler, president of the MTV Networks Music and Logo Group.
“He has always placed the audience first, whether it’s creating a new pro-social campaign or leading the charge at mtvU and now MTV, his instincts and thinking have always led us to tap into exactly what the audience is looking for, resulting in great creative and business success.”
During Friedman’s tenure, MTV has launched a number of notable reality series including Jersey Shore, Teen Mom and 16 & Pregnant.